Booking Engine
WHAT IS BOOKING ENGINE?
Geo fencing For Targeting Customers
Introducing Adfuel™’s interactive dynamic ad Booking Engines! These dynamic ads are interactive and increase our user engagement and clickthrough rates, and since we are able to add parameters that allow the user to provide information and take action on the ad itself, Geo-fencing has increased customer targeting approach. we eliminate the steps that the user takes to perform a conversion. So instead of having a static ad that is linked to the website, to get the user to take action, we can get the user to fill out all of the necessary fields and submit search query as well as book an event or reservation. Geo fencing has helped us tremendously with conversion rates and ROAS for our tourism and hospitality verticals.
- Identify audience segment for prospecting & build retargeting pool from site visitors
- Populate each ad unit variation with products relevant to audience location.
- Provide booking mask to qualify, and drop customers deeper into the funnel.
- Retarget visitors to online store.
FORMFILL
Capture users information
- When a user interacts or engages with the ad, the user’s information is captured and used for targeting dynamic ad campaigns in Facebook.
- When a user clicks through Facebook and is brought to the dynamic ad, we are able to track, and retarget our user through cross-channel marketing.
