GEO-FENCING
MICRO-PROXIMITY

MICRO-PROXIMITY / GEO-FENCING

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Location based targeting is evolving rapidly, making real time messaging more powerful than ever.

What is Geo-Fencing / Micro-Proximity?

Geo-Fencing and Micro-Proximity targets people based on their current actual physical location.

If a marketer wants to reach anyone walking the floor of their biggest competitors in real time, now they can with Micro-Proximity.

Marketers identify specific commercial locations where their ideal target audience is located. These locations are mapped and turned into targetable data segments.

These data segments are used to target a programmatic advertising campaign across thousands of apps in real time.

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