What is Programmatic Advertising?
Targeted Digital Advertising is an effective method of online promotion. It strategically places web ads towards audiences with specific characteristics or interests in order to increase chances of them purchasing or becoming curious in the product or service.
Additionally, this form of online promotion will allocate your marketing spend to the right audiences and ensure maximum marketing cost efficiency.
Interestingly enough, marketing Professor Charles Taylor from the Villanova School of Business says that targeted digital marketing or “programmatic advertising” enables a business to effectively distribute marketing costs and use online data from previous marketing campaigns to target qualified audiences. If a business is looking to better their marketing plan, then targeted advertising is the solution.
How Can We Assist You With Your Targeted Digital Advertising Strategy?
Adfuel utilizes an Demand Side Platform that enables a business to target the appropriate audience according to their marketing goals. Consumer behaviors and demographics such as age, income, occupation,and location are only several characteristics that we can use to help you improve your marketing strategy.
In fact, our team of digital marketing professionals and web design specialists can design and implement eye-catching ads in any format. We will assist you in hitting your key performance indicators and ultimately improve your return on investment that your business is looking for.
Wondering if targeted digital advertising is right for you? Contact Adfuel to learn how we can improve your online advertising!
What kind of targeting are marketers leveraging?
Programmatic advertising has nearly unlimited targeting options. Adfuel’s Programmatic platform has over 70 different third party data sources providing thousands of ways to segment a marketer’s target audience. Typical Adfuel’s Programmatic campaigns marry content targeting, structured data from 3rd party sources, 1st party data from the Partner, first party data from the advertiser, unstructured data from third party sources, and/or geo targeting. The marketer relies on Adfuel’s award winning operations team and Adfuel’s built-in artificial intelligence to guarantee optimal campaign performance from the first impression.
Why is Adfuel the best partner for Programmatic Advertising?
Adfuel’s team of campaign managers are armed with the best tools, systems, and processes in the local Programmatic advertising industry. Most Partners choose Adfuel’s because of the focus on quality, execution, and technology.
Adfuel’s Programmatic solution guarantees 98%+ human traffic by using a blend of quality filters and focusing on site quality, page position, time of day, and more to guarantee the highest quality delivery available in local Programmatic advertising.
Programmatic advertising requires constant monitoring, measurement, and optimization. Every campaign manager at Adfuel is compensated based on the performance of the local marketer’s Programmatic campaign. Adfuel’s Campaign Managers are largely compensated based on the success of their client’s programmatic campaign. Clients can be confident that their Campaign Manager’s goals are aligned with the Client’s because your success is their success.
Adfuel’s development team has built many different tools and applications that sit on top of The Trade Desk to optimize their platform for scaling hyper local marketing campaigns. Using and developing best in class technology has been a priority for Adfuel’s since day one.