Terms & Conditions

TERMS & CONDITIONS

ADFUEL, a company registered in Niagara Falls Canada, whose registered office is at 3659 Stanley Ave, Niagara Falls, Ontario L2E 0A6 herein after referred to as ‘Adfuel ’ or ‘We’ set out the following terms and conditions upon which Adfuel  offers an Adfuel  Subscriber a licence to use the Adfuel  Services via the Adfuel  Platform (the ‘Terms’). These Terms incorporate our Cookie Policy, the Adfuel  Subscriber Licence and Privacy Policy by this reference (collectively called the ‘Licence’). Unless otherwise indicated, all definitions used in the Adfuel  Subscriber Licence shall apply to these Terms.

1. GENERAL
1.1 The Site, the Adfuel  Platform and the Adfuel  Services may include, but are not limited to, the provision of an online self-service, real-time bidding advertising application whereupon user-generated-content (‘UGC’) may be uploaded, posted and accessed which may include text, reviews, articles, images, graphics, photos, stories, audio, video, software, audio visual combinations as well as interactive features (including file-sharing facilities by way of the social media icons where applicable) and other materials in any form, medium or technology now known or hereinafter developed that may be viewed on, accessed through or disseminated publicly on the Site or the Adfuel  Platform for Your use and for the use by an Adfuel  Subscriber (or a visitor to the Site as the case may be to the extent permitted by the functionality of the Site).

1.2 By using any of the Adfuel  Services, the Site and the Adfuel  Platform, You expressly agree to be bound by these Terms and all applicable laws and regulations governing the Adfuel  Services, the Site and the Adfuel  Platform. These Terms form a legally binding agreement between You and Adfuel  and apply to all Adfuel  Subscribers to the Adfuel  Services who may also be contributors of UGC posted on the Site or the Adfuel  Platform.

1.3 You should read these Terms carefully and ensure that You understand the effect before proceeding to use the Adfuel  Services. If You disagree with any part of these Terms, do not use the Site and the Adfuel  Platform. If You violate these Terms, Adfuel  may terminate Your use of the Site and the Adfuel  Platform, bar You from future use of the Site and the Adfuel  Platform and/or take appropriate legal action against You. Adfuel  reserves the right to change these Terms at any time without notice, effective immediately upon posting on the Site or the App Site. Please check this page periodically. You agree that Adfuel  will treat Your use of the Adfuel  Services, the Site and the Adfuel  Platform as acceptance of the Terms including Your continued use subsequent to any changes being posted on the Site or the App Site.

2. IP LICENSE
2.1 When using the Site or the App Site to access the Adfuel  Services, if You make use of a feature that allows You to publish any UGC via the Site or the App Site in connection with placing advertisements by way of uploading text, comments, links, photos, You automatically grant to Adfuel , a worldwide, non-exclusive, royalty-free, perpetual, transferable licence (with right to sub-license) to use, record, publish, distribute, prepare derivative works of, display and perform all that UGC, or any part of it, and the Intellectual Property Rights therein, in connection with the provision of the Adfuel  Services, including without limitation the  promotion and redistribution of all or part of Your UCG  (and derivative works thereof) in any media formats and through any media channels (‘IP Licence’).

‘UGC’ means content provided/ generated by an Adfuel  Subscriber when accessing and using the Adfuel  Services which are uploaded, embedded or otherwise displayed and/ or stored on the Site or the App Site by an Adfuel  Subscriber for any purpose which may include but are not limited to text, articles, images, graphics, photos, stories, audio, video, software, audio-visual combinations, interactive features and other advertising materials in any form, medium or technology now known or hereinafter developed.

2.2 Unless terminated (or suspended) for
reasons such as those set out in the Licence or unless Adfuel
  is no longer providing the Adfuel  Services to You, the above IP Licence granted
by You terminates when Your UGC is removed/ deleted. You must contact Adfuel
  by email to request removal or deletion of UGC or cancellation of Your subscription in accordance with Your Adfuel  Subscription Software Package and the terms of Your White Label Retail Software as a Service Licence (agency) or Your Adfuel  Subscriber Licence (advertiser).

2.3 Adfuel  do not guarantee any confidentiality with respect to UGC and You understand and agree that You are solely responsible for Your own UGC and the consequences of posting or publishing it. Adfuel  do not claim ownership of the UGC You submit or make available for inclusion on the Site. You retain all of Your ownership rights in Your UGC but You grant the limited IP Licence set out in Clause 2.1.

3. ADFUEL  CONTENT ON THE SITE

With the exception of UGC submitted to the Site or the Adfuel  Platform by You, all other content and the selection and arrangement of such content on the Site or the Adfuel  Platform constitutes “Adfuel  Content” and is either owned by, or licensed to, Adfuel  and is subject to copyright, trade mark rights, and other intellectual property rights of Adfuel  and licensors of Adfuel . Such Adfuel  Content is protected by UK copyright laws and international laws. Any third party trade or service marks present on Adfuel  Content not uploaded or posted by You are trade or service marks of their respective owners. Such Adfuel  Content may not be downloaded, copied, reproduced, distributed, transmitted, broadcast, displayed, sold,
licensed, or otherwise exploited for any other purpose whatsoever without the prior written consent of Adfuel  or, where applicable, the licensors of Adfuel . Adfuel  and/ or its licensors reserve all rights not expressly granted in and to their Adfuel  Content.

4. COPYRIGHT LICENSE

We will terminate the privileges of any Adfuel  Subscriber who uses the Site or the Adfuel  Platform to unlawfully transmit copyrighted material without a licence, express consent, valid defence or fair use exemption to do so. In particular, Adfuel  Subscribers who submit UGC to the Site or the Adfuel  Platform must ensure that the UGC they upload does not infringe the copyrights or other rights of third parties (such as privacy or public rights). After proper notification by the copyright holder or its agent to us, and confirmation through court order or admission by the Adfuel  Subscriber that they have used the Site or the Adfuel  Platform as an instrument of unlawful infringement, We will terminate the infringing Adfuel  Subscriber’s rights to use and/or access the Site. We may, also in our sole discretion, decide to terminate an Adfuel  Subscriber’s right to use or access the Site or the Adfuel  Platform prior to that time if We believe that the alleged infringement has occurred.

5. VERIFICATION AND REGISTRATION 

In order to become an Adfuel  Subscriber and to gain access to the Adfuel  Services, You must register on the Site, be verified and obtain an Adfuel 
Login in accordance with the terms of Your White Label Retail Software as a Service Licence (agency) or Your Adfuel  Subscriber Licence (advertiser).

6. GENERAL RESTRICTIONS ON USE

Subject to the following express restrictions, Adfuel  grants You permission to access and use the Site, the Adfuel  Platform and the Adfuel  Services. You may view Site or App Site pages, download Site or App Site pages (for caching purposes only) and print Site or App Site pages (excluding Site or App Site images) and retain a copy of the same solely for Your own personal, non-commercial use. You agree that Your failure to adhere to any of these restrictions shall constitute a breach of these Terms on Your part. You agree.

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