Advertising During the Pandemic: Pointless or Productive?
Covid-19: The Harbinger of Opportunity?
Search Engine Optimization (SEO) Is a Long Term Asset
SEO should be one of the first steps a business owner should do to get their website noticed on Google. It is definitely a long term investment that takes time. But regardless of the global situation, it will help your business get recognized.
If optimized correctly, you will rank for search queries for your niche and appear at the top of Google. This gets you discovered faster and it builds trust because of your visibility in Google.
It involves designing a website for your business then strategically placing keywords, images, meta-tags, meta-descriptions, inbound links, and back links that relate to your niche to increase the likelihood of Google noticing you.
Search engine optimization is virtually costless unless you want to do in-depth keyword or competitor research. Having a smart and innovative SEO strategy will let customers find you quickly and let you outrank your competitors in your industry.
Benefits of Social Media Marketing
Social media is an incredible asset to a business owner’s marketing strategy. Social platforms are free and it is one of the most popular forms of online marketing in the world!
According to Statista, the North American social network usage rate was approximately 70% of the general population.
Additionally, you should be advertising on social media that your target audience uses to give you the best return on investment. For example, if you are a landscaping business, use Facebook because mid to older aged individuals are more likely interested in home improvement and tend to use it much more compared to other social media platforms.
You should also engage with your audiences on your social platforms because it shows your business cares. It will retain current customers and draw in new ones by doing so.
73% of marketers believe that social media has been effective in their advertising campaigns. Determining your target audience and keeping engagement is crucial in the process of advertising during the pandemic.
Video Marketing Actually Works
Customers need to see your products and services in action and video marketing is the way to go about it.
You don’t need an expensive camera or fancy equipment to do such. There are many affordable and free options out there. Phones are more than enough to demonstrate what your business offers.
51% of marketers have claimed video to be the type of content that receives the best return on investment. This includes photography as well.
When making video marketing content, you have to come up with an outstanding introduction that will catch the attention of clients.
However, people have short attention spans and keeping them as short as possible will prevent them from bouncing away.
Utilizing a Retention Strategy
Maintaining current customers in your business is essential. During periods of prosperity, new customers help businesses expand and grow. But during stagnant, economically suppressed times, existing customers will be one of your biggest assets.
Businesses have a 5-20 percent chance of converting new customers compared to 60-70 percent conversion rate with existing customers.
Promoting your business’s brand initiative and showing the “why” behind your company will show to your customers that you care and are committed to serving them.
Existing customers should be treated just as importantly as obtaining newer customers. You must retain their loyalty by staying in touch with them consistently.
This may include creating helpful content that reinforces why they are your customers in the form of blogs, webinars, tutorials and so forth.
Ultimately, you can send them emails on future promotions that include new products or services and follow up on new or existing customers to accentuate the customer experience.
Sales Funnel – Mind Over Matter
Through this method, you will guide your customers through the sales funnel and land them exactly where you want them in the sales journey. Sales and advertising during the pandemic does not have to be harder than it should be.
However, the number one mistake many make when trying to retain customers or obtain new ones is seeming desperate or anxious. Salespeople submit to their anxiety and the feeling of scarcity during these economically difficult times.
Here are a few examples of bettering your sales efforts during Covid-19:
- Upselling additional services or products
- Extend contracts
- Promote the use of referrals
Prospects can sense desperation which weakens the strength and confidence of their sales pitch. Understanding your own mind will assist you in closing a deal with a prospect.
Adfuel is here for your business!
Adfuel has a variety of services and advertising solutions to help you expand your marketing efforts. Adfuel’s team will help determine the strategy that works for your business.
If you have questions or need some assistance for your business contact us today!